Indoor Positioning

Indoor positioning is a key feature that can turn a smartphone into an indoor GPS device. 它为你的手机应用创造了有价值的服务, such as wayfinding, 逐向道路导航, friend finders, 记得我的停车位吗?, 分享一个兴趣点, and more. ALE uses the OmniAccess恒星BLE Beacon to provide static location information to a smartphone. 

ALE positioning technology has been optimized for a wide range of use cases. It leverages a unique hybrid 'fusion engine' technology, intelligently combining data from the environment and embedded smartphone sensors: Bluetooth, Wi-Fi, GPS, accelerometer, magnetometer, gyroscope, barometer, location map...

Offering unparalleled accuracy and a seamless transition from indoor to outdoor locations (important in large campuses), this technology also minimizes smartphone battery use.

Geofencing

Geofencing sends an alert to a mobile application based on the user’s location. Geofencing alerts can be triggered by different events such as when a user enters, 退出或保留在已定义的区域中. 与OmniAccess恒星定位套件, geofencing areas are simply drawn on the map from the 云管理平台, 同步并由 Stellar LBS SDK 移动应用内部.

Some typical examples of geofencing services include:

• 间接营销: With push notifications on a mobile phone, you can engage with visitors easily. The visitor simply opts in to benefit from any coupons or downloads the application offers.
• 传递信息:当用户接近某个兴趣点时, 艺术品一种产品或艺术品, the geofencing service makes it possible to engage with them through contextualized, targeted messages.
• 区域入口及检测: The powerful location engine embedded in the SDK combined with beacons placed in strategic locations allows very accurate detection of visitor entry and exit from virtual zones. This type of service allows better management of movements and optimized traffic management. Often implemented in corporate venues to monitor room occupancy, entrance and exit detection offers high added value.

Analytics

All indoor location data is yours to use, and you can view it in the 云管理平台. The analytics aggregated here provide a variety of statistics (number, duration, frequency of visits...) so you can:

• Analyze the behavior of your users - evaluating traffic, monitoring movements, studying flows
• Manage the flows within an enclosed space such as an office or meeting room and its usage to optimize and tailor your products and services
• Measure the impact and ROI of your mobile marketing campaigns
• Optimize and adapt your space as part of a continuous improvement strategy